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Generations Connect Differently to Primary Care Providers (PCPs)

By Truven Staff
Linda MacCracken imageA recent article in InformationWeek, "," discusses what "quality of care" means to different generations and how this can affect Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey results. Based on information from the Truven Health PULSE™ Healthcare Survey, we’ve found that Millennials and Boomers select and connect to primary care providers (PCPs) differently. Baby Boomers are more likely (90%) to have regular PCPs than Millennials (66%). Millennials select PCPs based on these criteria: quality (33%), caring (25%) and communication (22%). Baby Boomers select PCPs differently for communication (33%), quality (27%), and caring (23%). Most Baby Boomers (92%) have had the same PCP since the prior year, as have Millennials (88%), although to a lesser extent.

Clearly these differences favor unique pull-through strategies once the right content, such as quality and satisfaction feedback, is put into the right hands, of the right generation, in the right way.

Linda MacCracken
Vice President, Advisory Services

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