The Truven Health Blog

The latest healthcare topics from a trusted, proven, and unbiased source.

By Truven Staff

Officials Prepare For 'Biggest Open-Enrollment Season We've Ever Seen'

Anita Nair-Hartman imageA recent documents the opportunities and challenges the healthcare market faces for public exchange open enrollment in October of 2013.   We at Truven Health Analytics firmly believe that supporting consumers in navigating exchanges is the most critical component for success. From our experience with supporting employers during open enrollment time, we know that consumers need robust information to manage their enrollment process. 

For public exchanges, the additional complexity for consumers to understand eligibility, subsidies, enrollment rules and processes, along with the specifics of Qualified Health Plan (QHP) design provisions can be overwhelming.  The public exchanges must ensure that their infrastructure supports a consumer-friendly system for helping consumers select the best plan for their situation.  Consumers who have more information and are better educated on their health plan choices begin the journey to better healthcare engagement which is critical in this new marketplace.  The promise of large numbers of consumers enrolling in October will only be fully realized if we ensure that consumers have a great customer experience right from the start.  The success of these new marketplaces is riding on that!

Anita Nair-Hartman
Vice President, Market Planning and Strategy  
Categories: Health Plan