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Factors that Create Lasting Patient Engagement

Monday, March 3, 2014

Katie Cornwell imageA in Health Care Finance News examines the important relationship between meaningful patient engagement and a patient’s subsequent adherence to their prescribed treatment and prevention plans, both of which often require a change or changes in patient behavior. Recognizing that patient understanding and engagement are “fundamental prerequisites” to adherence means that sophisticated interventions designed to foster adherence  and behavior change are unlikely to be effective if the patient doesn’t first achieve basic comprehension of the what and the why behind their condition and treatment.

In order to establish that baseline knowledge, providers need to be able to provide information that is personal and meaningful to the patient, at that specific point in their care.  Instead of following a one-size-fits-all approach, they need to be able to tailor their education to the unique details of that patient’s current status, diagnosis, and care plan, and then deliver it in a method that meets the patient’s learning needs. It should also allow the patient to process the information at his or her own pace—and refer back to it when needed. When patients are presented with information that is both meaningful and manageable, they are much more likely to feel comfortable enough to begin to own it and act on it, and feeling empowered to acting on it is what leads to adherence and real behavior change.

Katie Cornwell
Product Manager, Patient Education Solutions